A 360 social experiment, live streaming and digital first 

See how we helped Adidas achieve;
  • 2.5 million campaign engagements
  • 30,000 live stream viewers
    ​    ​
The ask was to launch the D-rose II adidas trainer.  The idea was to allow fans to play 1 on 1 with their most valuable player (MVP), by first following a story of clues shared via the D-rose and adidas social channels as to where and when D-Rose would be playing in downtown Chicago. The more the fans engaged, the more clues they unlocked for a chance to play with their MVP...   

Watch the case study video 


​Polar’s magic was working closely with the idea and integration of technology needed to active this campaign. Adidas was delighted to work closely with our Founder and Production Director Alex Birch, helping them through the project step by step, supporting on all elements of production and direct access to our network of digital specialists. Managing live streaming, social integration, video production and studio creatives to bring all the elements together.      ​
Picture
​The main event was a live streaming show shared on Facebook for everyone to enjoy. DJs / celebrity guests and real fans playing 1;1 with D-Rose.  The campaign was a huge success and a first of its kind.
​​