The Polar London team were onboarded as Sun Life Vietnam’s on-roster agency in February 2021, driving the brands digital mandate including their always-on social content.
In less that 5 months Polar London has grown the community, elevated the creative content and increased interaction across the board, using our in-house dedicated creative content team.
With a people -centric approach, we have been able to drive significant upward shift on the brand’s key owned channel, Facebook.
Some comparative results in the B2C insurance industry in Vietnam:
- Sun Life Việt Nam showed the highest fan growth of 66.08%
- Sun Life Việt Nam had the highest PTAT of 10.92% as a percentage of its average number of Fans during this time period.
- Sun Life Việt Nam had the highest average engagement, with a score of 7.715.
- Sun Life Việt Nam got the most number of Comments (17,653)
Here is a quick look at some of our work: