Web.30 and data driven advertising; Data Science, Data Harvesting, Data-Driven Marketing. Is it a must-have in this new paradigm? Recapping Even though for the past decade, the term “Data Science” and “Data Scientist” have been trending, those labels refer to a more ancient practice. At least in the marketing world. Since the early 1950’s leading
Intro to Polar Founder – Alex Birch: “In my six or so years working closely with Google, I learned the practicality and value of deploying teams at a global scale to activate and market products in local markets. I was lucky enough to absorb the skill set and know-how of working with talented people in
The future is here. Extended Reality (XR) went from being a distant futuristic endeavour to a tangible product, primed for commercial readiness in the blink of an eye. For those who have not yet come across the acronym – XR is simply the overarching term that encompasses Virtual Reality (VR), Augmented Reality (AR) and Mixed
What You Are About To Learn In this article, we’ll walk you through the history of Augmented Reality. We’ll delve into how it may change how people consume and interact with branded products and experiences, and why AR can act as a steroid for any major business’ revenue. And yes! If you didn’t know, Augmented
One of the biggest challenges for all brands is how you optimise creative thinking with new technologies. If you have a new product to launch or brand to promote, an agency might craft an amazing TVC to help sell the benefits. But, how can digital-first thinking accelerate engagement and brand growth? In this article, we
God bless the NFTs and the Metaverse… of course, Crypto too. What You´re About To Learn This article will surf how the new metaverse (which is not something entirely new for some niche subcultures) will reach mass adoption. How the traditional retail industry may be dying, and why the all-encompassing metaverse, along with cryptos and
A new universe that begins to show how the future of technology (the Metaverse) could change how we all interact with one another, brands, and our surroundings. Everything, from NFTs/Holograms, e-commerce, and bitcoin, is on a whole new level. This is AR and VR on steroids! Are we starting to look like a world
This is what we love to do, this image explains the journey in such a simple way. To take hardcore data, organise and implement effectively. It’s a powerful tool for any brand/product or client. I also love the simplicity of the process and how it’s visualised. Data is the best insight any brand could ask
The Polar London team was onboarded as Sun Life Vietnam’s non-roster agency in February 2021, driving the brand’s digital mandate including their always-on social content. In less than 5 months, Polar London has grown the community, elevated the creative content, and increased interaction across the board, using our in-house dedicated creative content team. With a
Here is a snapshot of the most relevant trends covered in our latest report – Some great thought starters to consider for your marketing strategies as Vietnam goes into its biggest lockdown so far. Join our mailing list to keep up to date.