If you didn’t have time to sit through all the keynote’s at Google I/O, above is a 16 mins highlight reel thus far, we have also shared a short summary of the headlines below. 

Google I/O 2021. The consistent message across all product updates is centred around a more contextual experience and personalisation for their users.  


Advance developments in language understanding (AI) voice and ML technology, pushing the boundaries of allowing users to have a more empathetic conversation with a chatbot and highlighting the power of ML.  

Online shopping

Advancements in Chrome aggregating shopping basket data to your homepage.  Google lens helps find products from any photo by scanning and using organic search results to help you shop. 

Google Photos 

Improved IA features to allow better user experience and navigation of users content, advanced image recognition and grouping of content. (Little patterns).   

Google maps 

More detailed and contextual information served to the users. i.e: Coffee shops displayed in the morning, restaurants in the evening. Disability filters and deeper considerations to help users travel more effectively. 0ver 100 new AI filters! 

Material design / You 

Personalisation is the key takeaway, users will be able to change the colour of their apps and background, more intuitive design interface to compliment the users interactions with Google Pixel. Integration of a privacy dashboard to make it easer and quicker for users to manage their own data. 

Digital car keys 

Android 12 make headway in this space, allowing users to unlock and start their car using their phone, as well as share with friends for access. 

Diversity filter

To improve accuracy and image quality the new Android has a powerful upgrade to ensure the user see the best image of them selfs when taking pictures on their phone.  

Project star line  

Addressing the challenge of everyone being kept apart (covid) Google is building a high processing 3D model maker, to allow a deeper experience for people to connect remotely.   The advanced tech will allow the users to feel more like they are sat in the room with someone, tracking individual movements and pushing out in 3D, and even allowing for remote eye contact.