NashTech .*I.T. Systems and services
Strategic deep dive - comms planning & Brand proposition.
NashTech are experts in technology.
The brief
NashTech wanted to evolve their brand proposition and refine a clear comms strategy for 2021.
The brief
NashTech wanted to evolve their brand proposition and refine a clear comms strategy for 2021.
The challenge
How to devise a plan to fully unlock their marketing potential. Established for over 20 years with a history of success, how can NashTech capitalise on the services they offer to execute a well informed comms plan and brand proposition to take the brand to market more effectively?
How to devise a plan to fully unlock their marketing potential. Established for over 20 years with a history of success, how can NashTech capitalise on the services they offer to execute a well informed comms plan and brand proposition to take the brand to market more effectively?
Our approach - A strategic deep dive.
To begin to better understand the brand and how we can recommend a way forward from a marketing POV, we needed to dive into the above categories from a strategic marketing perspective.
Analysing their current marketing collateral, discussing with key stakeholders their expectations for the marketing team and highlighting the services they wish to elevate.
Our team reviewed the competitive landscape to help identify further opportunities, as well as a work into personas and audiences that NashTech wish to communicate with in order to educate, engage and convert into business partnerships.
All leading to a scalable budgeted comms strategy and refined brand proposition, identifying which channels they can activate from a marketing point of view and creative messages to push. We reviewed a full channel mix of opportunities from tactical to larger activations.
Analysing their current marketing collateral, discussing with key stakeholders their expectations for the marketing team and highlighting the services they wish to elevate.
Our team reviewed the competitive landscape to help identify further opportunities, as well as a work into personas and audiences that NashTech wish to communicate with in order to educate, engage and convert into business partnerships.
All leading to a scalable budgeted comms strategy and refined brand proposition, identifying which channels they can activate from a marketing point of view and creative messages to push. We reviewed a full channel mix of opportunities from tactical to larger activations.
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What our clients say
Victoria Cowell Marketing Director NashTech Polar London worked with NashTech to support us with our marketing ambitions, driving with a strategic mindset. They are detailed, clear and adapted well to work around our business needs. They helped transform how we position ourselves as a business from a marketing POV and continue to help shape our proposition. I would highly recommend Polar as a strategic agency partner, they have a lot to offer and the strength of their expertise shines through! |
Results
Polar was able to work closely with NashTech to help understand their end users (clients) better, reviewing their business services and competitors, to all begin to inform a robust marketing plan and refined brand proposition to internally and externally activate.
Driving a tactical strategy for further developing their brand positioning and go to market comms plan; NashTech landed a clear picture of their marketing requirements, opportunities and channels to activate. While aligning internally on their growth and marketing ambitions.
Polar continue to support NashTech with their proposition and campaign roll out!
Polar was able to work closely with NashTech to help understand their end users (clients) better, reviewing their business services and competitors, to all begin to inform a robust marketing plan and refined brand proposition to internally and externally activate.
Driving a tactical strategy for further developing their brand positioning and go to market comms plan; NashTech landed a clear picture of their marketing requirements, opportunities and channels to activate. While aligning internally on their growth and marketing ambitions.
Polar continue to support NashTech with their proposition and campaign roll out!