gosend hero

Digital campaign – No Drama delivery

GoSend’s ‘No Drama’ launch campaign uses exaggeration to highlight how affordable, reliable and convenient their service is – leaving no room for drama to unfold!

Hero film


GoSend was launching its delivery and shipment service ‘GoSend’ at a time when consumers were not looking at GoJek for shipment requirements at all. The shipment and delivery category is highly feature-driven – GoSend needed to be launched in a memorable way that not only puts GoSend top of the mind of the consumers whenever any delivery needs arise but also firmly establishes its key features – affordability and convenience.

Hero visuals


We used exaggeration and contrast to highlight how GoSend through its fast, reliable and convenient service defuses high-strung drama moments in the lives of its consumers.

In situ mobile

Behind the scenes

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