Case studies Archive - Polar London

Aurora

Proposition Clarity: Narrative, UX & Launch Readiness

Protecting trust and clarity at a critical moment of scale Aurora is redefining commercial underwriting through algorithmic automation — but their complex proposition risked being misunderstood at launch.

Courier Facilities Ltd.

Rebrand: Proposition, UX, Design & Build

An international logistics company needed a clearer identity to support global growth. Polar aligned the board, sharpened the proposition, and delivered a scalable brand system. elevating perception and setting the business up for confident expansion.

Littlepay

Digital Acceleration: Martech, UX & Platform Optimisation

Littlepay’s global growth was being held back by legacy Martech, siloed systems and an inflexible CMS. Polar streamlined their setup, resolved tracking issues, and delivered a more scalable platform — boosting engagement and unlocking expansion into new markets.

Heartfelt.film

MVP Readiness: UX, Martech & Technical Delivery

With funding on the horizon, Heartfelt needed to move fast — refining their MVP, fixing critical issues, and laying the foundations for scale. Polar optimised the user experience, integrated analytics and Martech, and transformed the product into a market-ready platform.

Fearless Union

Creative Enablement: AI Experimentation & Strategic Support

Fearless Union wanted to explore AI not as a shortcut, but as a creative partner. Polar provided strategic and technical guidance around ChatGPT — helping the team test ideas, unlock new workflows, and reimagine their production process with confidence.

Visit Gibraltar

Experience Design: Brand, UX & Performance Optimisation

Visit Gibraltar needed a digital presence that could do justice to the destination — and convert interest into action. Polar redesigned the experience, elevated the brand storytelling, and delivered a more intuitive, high-performing site for visitors and stakeholders alike.

FujiFilm

Content Architecture: UX, Messaging & Platform Structure

Fujifilm needed to simplify a complex digital ecosystem across high-tech product ranges. Polar restructured their content strategy and UX — creating clearer journeys, sharper messaging, and a scalable foundation for future growth.

Lumon Pay

Digital Evolution: M&A Integration, UX & Scalable Design

Triggered by a multi-brand merger, Lumon needed to consolidate four identities into one unified digital presence. Polar aligned senior stakeholders, clarified the brand, and delivered a scalable UX and design system — setting the foundation for long-term growth and consistency.

Visit Qatar

Campaign Optimisation: UX, Performance & Technical Delivery

For a flagship tourism campaign, Visit Qatar needed fast, high-quality UX and technical enhancements. Polar optimised journeys, improved performance, and delivered critical updates at speed — all within an existing global design system.

Quid

Enterprise Delivery: UX, HubSpot Build & Technical Oversight

Following a major rebrand, Netbase Quid needed a technically robust, user-friendly website to match their ambition. Polar led UX, design and HubSpot development — delivering a flexible, high-performance site that empowers the team and drives engagement.

GoSend

Brand Launch: Creative Strategy, Campaign & Social Activation

Launching in a crowded market, GoSend needed to cut through with a bold, memorable campaign. Polar led creative strategy and production — delivering a humour-led, multi-channel campaign that cemented brand positioning around convenience, reliability and affordability.

Zupa

Repositioning & Relaunch: Brand, UX & Scalable Site Build

Zupa needed to evolve from agency perception to productised service provider. Polar restructured the proposition, redesigned the UX, and built a site that clearly communicates value, boosts credibility, and scales with the business.

Recordati

HCP Enablement: UX, Content & Compliant Web Build

Recordati needed a compliant, user-friendly destination to support HCPs engaging with Reagila. Polar delivered a responsive, accessible site — improving content delivery, UX and usability while meeting strict pharmaceutical standards.

Sun Life Vietnam

Brand Activation: Creative Strategy, Storytelling & Film Production

To drive deeper cultural relevance in Vietnam, Sun Life needed a brand platform rooted in emotional connection. Polar led creative strategy, scripting and production — delivering a film that reframed insurance around joy, protection, and everyday moments that matter.

Nash Squared

Brand Transformation: Rename, Strategy & Global Rollout

Following a major rename, Harvey Nash Group needed to unify multiple brands under one cohesive identity. Polar led strategic alignment, toolkit rollout and digital activation — helping Nash Squared show up consistently and confidently across all markets.

Gojek Safegames

Social Impact Campaign: Creative Strategy, Film & Youth Engagement

To promote safer gaming behaviour in Indonesia, Gojek needed to connect with Gen Z in a way that felt real, not preachy. Polar led creative strategy, scripting and production — delivering a culturally tuned campaign that sparked awareness and action through storytelling and humour.

Unilever & Uber

Brand Partnership: Creative Strategy, Film & Purpose Activation

To celebrate their shared commitment to sustainability and purpose, Unilever and Uber joined forces for a co-branded campaign. Polar led creative direction and production — delivering a vibrant brand film that turned a strategic partnership into an uplifting consumer story.

Gojek

Market Launch: Brand Narrative, Creative Strategy & Campaign Film

To launch Gojek in Vietnam, Polar developed a bold creative platform that simplified the super app story. From insight to execution, we delivered a high-impact brand film and digital campaign that introduced Gojek with clarity, energy and cultural relevance.

Lumonpay

Digital Repositioning: UX, Messaging & Conversion Optimisation

As Lumon shifted focus from B2B to B2C, Polar refined the user experience and site content to support the transition. We clarified messaging, enhanced UX, and created a more conversion-ready site — driving performance in a crowded fintech landscape.

Our Work