Unilever & Uber Digital Campaign. Help launch antibacterial products across Europe.

The Challenge

As the Coronavirus pandemic continued to cause huge issues around the world, Unilever launched their antibacterial products across Europe. Part of this launch included a partnership with Uber as both companies look at encouraging good sanitation habits and ways to reduce people’s exposure to C19.

Project Scope

Brand Partnership: Creative Strategy, Film & Purpose Activation

Industry

FMCG, Mobility tech, health.

Target Audience

B2C, tech-savvy individuals seeking convenient transportation options in urban areas.

languages across campaign assets

Europe

antibacterial launch supported across regions

Partnered

Uber, Lifebuoy and Cif awareness raised

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The objective

Raise awareness of the partnership between Uber, Lifebuoy and Cif through development of digital and social media assets. To be rolled out and translated across multiple regions.

The solution

A suite of social ads, our creative team adapted to the current restrictions of lockdown, utilising the best stock photography and animation techniques to bring the content to life.

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Our Approach

A suite of social ads, utilising the best stock photography and animation techniques to bring the content to life. Creative ideation, design and animation – refinement, final execution to specification.

We played with a range of bespoke Sound FX and musical compositions to compliment the creative.

Working closely with media partners to help roll the ads out in 5 different languages across multiple channels, including Facebook, Instagram and Youtube.

Conclusion

Bespoke digital creative ideation and execution, resulting in a dynamic range of creative ads, produced to the highest quality across 5 different languages!

The Polar team did such an amazing job

The Polar team did such an amazing job at pulling everything together in such a tight time scale, we were delighted with the creative thinking and execution. We loved working with them and would highly recommend!