Unilever & Uber - Digital comms

In partnership with Genero.

The brief

As the Coronavirus pandemic continued to cause huge issues around the world, Unilever launched their antibacterial products across Europe. Part of this launch included a partnership with Uber as both companies look at encouraging good sanitation habits and ways to reduce people’s exposure to C19.

Hero video content

The challenge

Raise awareness of the partnership between Uber, Lifebuoy and Cif through development of digital and social media assets. To be rolled out and translated across multiple regions.

The solution

​A suite of social ads, our creative team adapted to the current restrictions of lockdown, utilising the best stock photography and animation techniques to bring the content to life.

We played with a range of bespoke Sound FX and musical compositions to compliment the creative.

Youtube bumpers

Working closely with media partners to help roll the ads out in 5 different languages across multiple channels, including Facebook, Instagram and Youtube.

Instagram Stories

The results

Bespoke digital creative ideation, resulting in a dynamic range of creative ads, produced to the highest quality and execution.

Doing more good

Unilever wanted to make a difference when it came to safer travel. The campaign itself was motivated by lowering the risk of transmission, ultimately keeping people safer during a global pandemic. This aligns with our own initiative of helping those that are doing good, to do more of it. We love to support brands with our team of A players when it comes to digital expertise, we are proud to be part of this project that touched millions of people in multiple languages all around the world. Being able to elevate the creative and execution during a time where production processes had its challenges.

What our client thinks

Hedid Idman
International
FMCG Marketing Manager Europe Unilever International

The Polar team did such an amazing job at pulling everything together in such a tight time scale, we were delighted with the creative thinking and execution. We loved working with them and would highly recommend!