Littlepay: How we boosted online user experience for a micro-payment powerhouse

Our Challenge

Littlepay is a global leader in contactless transit payments. But under the hood, their marketing setup was dealing with outdated systems, siloed platforms and a clunky CMS. From legacy tracking issues to broken handoffs between marketing and sales, the tech stack was slowing things down—and preventing their digital presence from reflecting the innovation behind the product.

Project Scope

Website: UX, Design & Build

Launch Location

Europe

Industry

Logistics

Target Audience

B2B, Fintech.

Objectives

The site struggled to clearly communicate value to B2B prospects, lacked SEO structure, and wasn’t optimised for internal teams to manage content efficiently. They needed a digital reboot that would:

Improve clarity for key B2B personas
Modernise an outdated martech stack
Enable flexible content publishingImprove technical SEO and tracking
Lay the groundwork for international growth

Our Approach

Aligning business goals and marketing needs around a unified strategy. We mapped the high-impact opportunities, prioritising:

Performance and reliability – faster load times, fewer drop-offs.
Usability and structure – an intuitive experience that made technical content easy to digest.
CMS flexibility – enabling non-technical teams to publish, update, and adapt content easily.
Search visibility – getting found by the right audiences.
Brand credibility – elevating design and messaging to reflect a trusted market leader.

All focused on building an ecosystem that was not only fit for today, but scalable for tomorrow.

Services Provided

Tech counsel, UX, design, front and back-end development, QA, SEO, digital PR, ABM

The partnership with Littlepay involves continuous optimisation to support market expansion efforts.

Key elements of this collaboration include:

Website Redesign and Development

A full UX and visual overhaul of the site with responsive design across devices, streamlining navigation and better communicating the value of Littlepay’s product suite.

Content Management System (CMS) Integration

We implemented a modern CMS tailored to marketing users—giving Littlepay full control to create and manage content without developer reliance.

Martech Cleanup

We inherited a fragmented tech stack—multiple platforms, broken tracking and disconnected systems. We helped untangle the martech mess, improving tracking accuracy, integrating analytics tools, and connecting marketing to sales more effectively.

SEO & Resource Hub Revamp

We improved technical SEO, elevated the Resource Hub with a fresh UX/design upgrade, and laid the groundwork for ongoing content growth and search visibility.

Digital PR & Domain Authority

In 2025, we introduced digital PR to increase domain authority and support broader marketing objectives—securing backlinks and thought leadership coverage aligned to their sector positioning.

Conclusion

What started as a website refresh has become a full digital transformation. And the results speak for themselves:

Key performance gains (Jan 2024 vs Jan 2025):
– 13.5% increase in homepage sessions
– 12.03% increase in homepage users
– 8.33% increase in overall sessions
– 16.24% increase in total site users

Bounce rates have dropped, engagement is up, and Littlepay now has a scalable platform ready to support global campaigns and expansion. From UX to ABM, we’re helping Littlepay shift from just having a website to owning a fully optimised, future-proofed digital experience.