Gojek - Birthday campaign
Gojek wanted to celebrate 3 years running in Vietnam. Polar London was asked to help craft a digital campaign during lockdown.
The big idea
We wanted to create a campaign that everyone would relate to. This is a celebration of the ‘New Us’. Lockdown has made everyone try new things, acquire new skills, and reinvent businesses to stay afloat.
Over 5 million views in 1 week
The campaign celebrates the new skills that people have acquired over the lockdown period.
A collection of key visuals
Our creative teams crafted a peppy jingle and a collage animation that seemed to be the best way to bring to life the journeys of our 3 key characters; Hanh (a Gojek user), Mama Dung (a fried chicken stall owner) and Nghia (a Gojek driver) through lockdown.
- Campaign concept
- Hero Video & Key Visuals
- Social assets for owned channels
- Display ads
- Youtube contextual banners
- Co-branded Partner network assets
Polar found a unique way to resonate with how the country was feeling, we delivered a hyper contextual suite of ads and utilised KOLs to help spread the word. We executed a bespoke illustrated art direction and animation treatment to capture the audience imagination and attention
- 5 million views in 1 week
- 15 million total views
- 16,000 unique mentions
- 697,138 likes
- Share of voice up 43%
- Gojek hits an all time high of 201 million impressions