Recordati – Website UX, Design & build

A website refresh to help educate healthcare professionals on the use of Reagila (a drug used to support sufferers of schizophrenia). ​

Story telling

Part of the bespoke approach to this project was to find a creative way that we could bring the content to HCPs in a clear but engaging manner. (while aligning with compliance and local regulations). We partnered with a local artist who expressed paintings to depict the way the patient feels, this helped add a human and empathetic approach to how we could begin to talk about the chronic disorder. Resonating with the patient and HCPs.

We explored what it was like to live with the disorder, documented and shared Clinical experience and touched on the efficacy across multiple symptoms. We wanted to share what it was like living with schizophrenia by interviewing (through video) real people that lived with the disorder.

We feel the website site captures an empathetic, informative and compliant view of living with schizophrenia to help HCPs understand the disorder from the patient’s point of view and support them the best they can with their healthcare treatment and planning.

Technical considerations

The website needed to be scalable, and responsive and enable the client to manage content updates easily and have an intuitive user flow.

Being part of the medical and pharmaceutical world, Polar had to build in measures around SEO best practices, legal and compliance referencing and content approval workflow.

All points being considered as part of the build and rollout process.

Deliverables Included

• Technical design document
• User experience (UX) and information architecture (IA)
• Responsive design and animation
• Front and backend development
• Content management system integration
• Hosting / Maintenance and ongoing support

Responsive Design

Results

Polar was able to evaluate the appropriate production strategy (inline with their budget and timeline), to support on the content co-creation, technical specifications, user experience and flow. Implementing best in class for website design and front and backend development – applying industry best practices at each step.

​Building a bespoke content management system embedded within WordPress, enabling the client full control of the site for future updates.

More importantly, the healthcare community are now able to better understand the disorder, access key information to support their patience in a meaningful and empathetic way.