Beyond the Boardroom: From Instagram to Liberty with Carrie Elizabeth

Behind every brand is a founder with a story worth hearing.

In this Carrie Elizabeth founder interview, Polar London’s Founder and CEO, Alex Birch, meets the entrepreneur behind Carrie Elizabeth Jewellery for episode two of Beyond the Boardroom. From Instagram to Liberty, it’s a chance to hear the personal story behind a British jewellery brand.

Meet Carrie Elizabeth, founder and CEO

Carrie launched her jewellery business in 2015 after spotting a gap in the market for beautifully designed, affordable pieces. She developed her business plan around her day job before taking the leap and launching a brand bearing her name.

That background gives this conversation a personal starting point. Before the collections, customers and retail presence, there was someone deciding whether to back her own idea.

For anyone building or leading a business, hearing another founder’s story offers a different perspective. A company profile can explain what a business sells. A conversation gives the person behind it room to share their journey in their own words.

A closer look at the person behind the brand

A founder’s name and their business can become closely connected, particularly when that name is on every product. Getting to know the person adds another dimension to how we understand the brand.

Carrie’s journey is the starting point for this episode. Alex brings his own perspective as a founder, creating space for a candid conversation beyond the usual company introduction.

Why we go Beyond the Boardroom

We created Beyond the Boardroom to explore the experiences, decisions and lessons behind building and leading businesses.

The series brings together founders, business leaders and investors for honest conversations about their journeys. It gives space to the people as well as the companies they lead, and to perspectives that rarely fit into a presentation.

If you missed our first episode, explore our conversation with Martin Keane about brand growth, drawing on his experience across brands including Alexandra Palace and Longleat.

Watch or listen to the full interview