Case Study Category: Comms
Aurora: Protecting trust and clarity at a critical moment of scale
Our Challenge
Project Scope
Launch Location
Industry
Target Audience
Objectives
With clarity and credibility as the priority, our objectives were to create a narrative that could support Aurora’s commercial ambitions while standing up to scrutiny from a highly risk-aware audience:
- Clearly articulate Aurora’s value proposition in seconds
- Build trust with senior underwriting and insurance leaders
- Avoid generic “AI platform” positioning in favour of commercial outcomes
- Support investor conversations with a credible, senior narrative
- Create a website foundation that could scale with the business and product roadmap
Our Approach
We approached the project with a clear principle: clarity builds confidence. Our role was to simplify a complex proposition without diluting its authority, ensuring the website worked as a commercial and investor-ready asset, not just a brand expression.
Our approach focused on:
- Grounding the narrative in outcomes, not technology
Reframing the story away from how Aurora’s algorithms work and towards what they enable insurers to do — faster decisions, controlled loss ratios and scalable growth. - Protecting credibility in a risk-averse market
Avoiding generic AI language and hype, and anchoring messaging in real underwriting expertise and commercial reality. - Creating a single, coherent narrative for multiple audiences
Structuring messaging so insurers, brokers and investors could all find relevance without fragmenting the core story. - Reducing cognitive load and improving clarity
Refining content hierarchy and narrative flow to ensure Aurora’s differentiation is clear within seconds of landing on the site. - Designing for scale, not just launch
Providing UX and content recommendations that allow the site to evolve alongside Aurora’s product roadmap and commercial growth.
Services Provided
- Discovery & onboarding
- Messaging framework development
- Website copy refinement
- UX and user journey recommendations
- Technical handover support
Conclusion
Aurora is now clearly positioned as a senior underwriting partner, not just another AI platform. The narrative balances technical authority with approachability, speaks directly to insurers’ commercial realities, and supports sales, investor engagement and future growth. Crucially, the website now acts as a scalable foundation — one that will stand up under scrutiny as the business evolves and expands.
Help Fujifilm execute an efficient lead generation campaign, including an always-on social activation focused on community building.
Challenge
Project Scope
Launch Location
Target Audience
Our Approach
Polar London collaborated with FUJIFILM to boost B2B leads through focused messaging and targeted ads. This involved intelligently matching products and services with consumers’ key need states.
By capitalising on targeting audiences with localised and relevant content, optimising based on the level of engagement, and serving the most relevant content, we guided customers to connect with the brand through a central landing page.
Spanning paid and social activations, a clear customer conversion strategy, bespoke custom landing pages, and agile testing and optimisation, we surpassed KPIs with a lean budget.
Services
Comms strategy, creative ideation, ad production, digital display, and website landing page design.
Conclusion
Help create a digital campaign that puts GoSend front of mind for any customer delivery needs, while helping to establish its brand positioning!
Challenge
Project Scope
Launch Location
Industry
Target Audience
Our Approach
To position GoSend as the go-to solution for delivery needs and establish its brand, we used a creative strategy that highlighted the service’s speed, reliability, and convenience. By using exaggeration and contrast, the hero film showcased how GoSend effortlessly eliminates stressful delivery moments in consumers’ lives.
Through compelling storytelling, humor, and a cohesive visual identity, we brought GoSend’s key features—affordability, reliability, and convenience—front and centre. Our campaign extended to mobile and social assets, aligning messaging to engage the urban, tech-savvy Gen Z audience in Vietnam and solidifying GoSend’s brand positioning.
Services
Creative ideation, ad concepts, storyboarding, art direction, shoot production and management, editing, social ad creation and key visual design.
GoSend’s ‘No Drama’ launch campaign uses exaggeration to highlight how affordable, reliable and convenient their service is – leaving no room for drama to unfold!
Conclusion
Visit Qatar & Qatar Airlines – Help create a digital ad campaign to encourage global trotters to stopover
Challenge
Project Scope
Launch Location
Industry
Target Audience
passing through Qatar on
long-haul transfers.
Objective
David Beckham was appointed as the brand ambassador for Qatar. Utilising existing assets from a photoshoot with David Beckham, the objective was to produce a range of digital display ads. Polar needed to design, animate, craft, and build a variety of mobile, desktop, OOH, and online ads across the GDN network and other social channels.
Our Approach
Our first step was to audit all existing assets available, enabling us to identify the right images for the appropriate formats. We then helped develop a creative route to effectively animate and push the narrative into the suitable format. By moving resources from the UK to the US, we were able to respond across time zones, maintaining momentum and accommodating ongoing adaptations and amendments while ensuring quality and speed throughout the end-to-end delivery. This allowed us to adapt seamlessly to a fast-paced campaign rollout.
Services
Creative ideation, storyboarding, retouching, editing, translation. Production: HTML5 rollout and final asset creation.
The results
Multiple high end assets being rollout around the world to help raise awareness and drive new tourism to Qatar.
Conclusion
Sun Life Vietnam Brand Campaign. Help distinguish a life insurance product in a crowded market.
Our Challenge
Project Scope
Launch Location
Industry
Target Audience
Approach
We wanted to create a campaign that goes beyond the brand itself and inspires genuine brand love. Our brand strategy was rooted in concept of celebrating our consumer – the upwardly mobile, self started Vietnamese who had brilliantly navigated a pandemic and well understood that the only thing certain is the present.
We wanted to celebrate our consumers who are taking charge of their health and future, pushing themselves towards good health by taking charge ‘today’. Hence was born the ‘Choose Today’ campaign.
Services
From strategy, ideation, storyboarding, art direction and end to end production.
The campaign continues to grow traction as part of a 3 phase rollout, to ultimately gain new attention in the market and help build new customers.
Deliverables
- Brand strategy
- Creative ideation
- Art direction
- Script writing / Storyboarding
- Production management end to end
- Execution; Key visuals / video production / social activation
Other work for Sun Life Vietnam
Ready for an outstanding journey
Promoting a new product that has unique features for protection and investment benefits. Working with local photographers and asking others to expect the unexpected. Producing a short and punchy animated clip to share the message and drive engagement.
Product clip
Building on the new arts and cultural manifestation, we explored new ways to bring content to life through creative typographic led animation treatments for social and campaign content.
Conclusion:
Gojek Digital Campaign. Help demonstrate to existing users how Gojek can reposition their brand
Challenge
They needed a digital campaign for all Gojek users that demonstrates how they are approaching all things ‘safety’, particularly elevated during the current global pandemic.
Project Scope
Launch Location
Industry
Target Audience
Approach
Our creative teams crafted a campaign that was activated with a hero video and cut downs, along with supporting digital campaign assets that captures the essence of recent popular culture, leaning on a captive audience we crafted an illustrative campaign to demonstrate how Gojek are taking safety seriously for all its users.
A social campaign
Our creative and tech teams crafted an engaging Instagram game, using the latest in AR filters and Spark AR, shared as a insta story, the players are challenged to dodge the virus and collect rewards, using simple head movements that control the hero character from left to right via the end users camera. Partnering with key influencers to help promote the game.
We crafted and executed a range of social content to support the lifecycle of the safety campaign.
Services
Creative ideation, ad concepts, storyboarding, art direction, shoot production and management, editing, social ad creation and key visual design.
Deliverables
- Campaign concept
- Hero video and cut downs
- Social content for owned channels
- AR – Instagram game
- Display ads
- Youtube contextual banner
Conclusion
Unilever & Uber Digital Campaign. Help launch antibacterial products across Europe.
The Challenge
Project Scope
Industry
Target Audience
The objective
Raise awareness of the partnership between Uber, Lifebuoy and Cif through development of digital and social media assets. To be rolled out and translated across multiple regions.
The solution
A suite of social ads, our creative team adapted to the current restrictions of lockdown, utilising the best stock photography and animation techniques to bring the content to life.
Our Approach
A suite of social ads, utilising the best stock photography and animation techniques to bring the content to life. Creative ideation, design and animation – refinement, final execution to specification.
We played with a range of bespoke Sound FX and musical compositions to compliment the creative.
Working closely with media partners to help roll the ads out in 5 different languages across multiple channels, including Facebook, Instagram and Youtube.
Conclusion
The Polar team did such an amazing job
The Polar team did such an amazing job at pulling everything together in such a tight time scale, we were delighted with the creative thinking and execution. We loved working with them and would highly recommend!
Gojek Digital Campaign. How do we help a mobility-tech brand celebrate 3 years running during a global pandemic!
Challenge
Project Scope
Industry
Target Audience
The big idea
We wanted to create a campaign that everyone would relate to. This is a celebration of the ‘New Us’. Lockdown has made everyone try new things, acquire new skills, and reinvent businesses to stay afloat.
Over 5 million campaign views in 1 week
The campaign celebrates the new skills that people have acquired over the lockdown period.
Our Approach
Our creative teams crafted a peppy jingle and a collage animation, the best way to bring to life the journeys of our three key characters: Hanh (a Gojek user), Mama Dung (a fried chicken stall owner), and Nghia (a Gojek driver) during lockdown. We developed the concept through to production, supporting our clients at each stage of the process.
Services
- Campaign concepting
- Hero Video & Key Visuals
- Social assets for owned channels
- Display ads
- Youtube contextual banners
- Co-branded Partner network assets
The results
Polar found a unique way to resonate with how the country was feeling, we delivered a hyper contextual suite of ads and utilised KOLs to help spread the word. We executed a bespoke illustrated art direction and animation treatment to capture the audience imagination and attention
- 5 million views in 1 week
- 15 million total views
- 16,000 unique mentions
- 697,138 likes
- Share of voice up 43%
- Gojek hits an all time high of 201 million impressions
Case Study Video
A collection of key visuals
Social content
Conclusion
Nash Squared – Brand positioning. Help refresh and evolve a brand proposition to align with internal and external clients on their improved group offering.
Our Challenge
On a brand level the Harvey Nash Group was best known and recognised as a IT recruitment consultant… which is a misconception of what the group has to offer.
The task was to bring the Harvey Nash Group proposition to life, supporting on a complete name change and unifying the collective brands under the umbrella of the HN Group, (now known as Nash Squared).
Project Scope
Industry
Target Audience
Objectives
On a brand level the Harvey Nash Group was best known and recognised as a IT recruitment consultant… which is a misconception of what the group has to offer.
The task was to bring the Harvey Nash Group proposition to life, supporting on a complete name change and unifying the collective brands
Our Approach
Polar built a bespoke expert team of strategic and creative specialists, we were able to cut through the process and help steer the marketing and leadership team on how best to approach the brief, to craft and action a meaningful brand proposition.
Analysing their current marketing collateral to understand the existing landscape, Polar shaped and executed a series of key senior stakeholder interviews, internally and externally. With the aim to glean insight from the bottom up on what unified the group, the challenges internally an externally to overcome from a proposition perspective and for a clear picture of the client perception of the existing group offering.
To help inform a well rounded brand proposition, our strategy team reviewed the competitive landscape, the audience and personas that the Harvey Nash Group wishes to communicate with (internally and externally).
All leading to a global unified brand proposition, Polar was task to help present back to key stakeholders internally to explain the process and share our informed recommendations.
Results
A cohesive new group positioning that comes from within the business itself and resonates with their market: The Harvey Nash Group is a global consultancy combining world class technology and recruitment. We’re equipped with a unique network of talent and technology to build capability, grow business, and spark success.
This quirky animated video summarises the group offering, demonstrating the new group identify and proposition. Helping to craft, storyboard, art-direct, animate and execute.
Conclusion
They held firm on what they believed in and it paid off.
Polar London worked with the Harvey Nash Group to support us with our brand proposition. Working with a very wide range of senior stakeholders they were able to distil a complex array of viewpoints and create a proposition that works very well for us. They gave excellent advice, were flexible and agile, but also held firm on things they believed in.
I would highly recommend Polar London as a strategic agency partner, they are able to offer and unlock real value back into our business.
