How neighbourhood Pharmacies became daily allies
The good old trusted neighbourhood pharmacies have managed to reposition themselves from just a corner staple to mega-strong brands that add astounding levels of comfort and convenience to their consumers’ lives. See our top 4 pharmacy campaigns below that span out of Covid and repositioned the market forever.
Top 4 Pharmacy campaigns
Here are our top 4 pharmacy campaigns by pharmacies that worked hard at garnering brand affinity in recent years. And have transformed the purpose of your local pharmacy from only a commodity store to that of a friend, carer, and trustworthy guide:
Walgreens’ “This is Our Shot” COVID-19 Vaccination Campaign:
Walgreens launched a powerful campaign in early 2021 to promote the COVID-19 vaccine. The campaign, called “This is Our Shot” featured television and social media ads that encouraged people to get vaccinated. It highlighted the importance of vaccination to protect individuals and communities from the virus.
The campaign was widely praised for its clear messaging and effective use of social media platforms like Twitter and Instagram.
CVS Health’s “Health is Everything” Campaign In 2020:
CVS Health launched a new campaign called “Health is Everything” The campaign featured television and digital ads that emphasized the importance of health and wellness in everyday life. The ads showcased the range of services that CVS Health provides. From prescription drugs to health clinics to wellness products.
The campaign was effective in raising awareness of CVS Health’s brand and promoting its various services.
Rite Aid’s “More Than a Pharmacy” Campaign:
Rite Aid launched a new campaign in 2021 called “More Than a Pharmacy” The campaign aimed to showcase the range of services that Rite Aid provides beyond just prescription drugs. The campaign included television and digital ads that highlighted Rite Aid’s wellness programs, health clinics, and beauty products.
The campaign was well-received by customers and helped to increase awareness of Rite Aid’s offerings.
Walgreens’ “Feel More Like You” Cancer Support Campaign:
Walgreens launched a powerful campaign in 2020 called “Feel More Like You” The campaign aimed to support cancer patients by providing personalized care and support. The campaign included television and digital ads that featured cancer survivors sharing their stories and highlighting the role that Walgreens played in their treatment.
The campaign was effective in raising awareness of Walgreens’ cancer support services and building trust with cancer patients.
Walmart’s “Express Delivery” Campaign In 2020:
Walmart launched a new campaign to promote its express delivery service for prescription drugs. The action included television and digital ads that emphasized the convenience and speed of Walmart’s delivery service by featuring real customers sharing their experiences with the service.
The campaign helped reinforce and highlight Walmart’s commitment to providing affordable and convenient healthcare options.
Pharmacies have embraced the important part they have in any consumer’s life. Positioning themselves in different meaningful roles, from carer to friend, from friend to hero. This not only helps them succeed in promoting their brand and new services to customers. But they can keenly garner lifelong consumers that will keep coming back.
As the industry continues to evolve, it will be interesting to see how pharmacies use newer ways of advertising and connecting with consumers to differentiate themselves.
The world changed. Tech advanced. Users and customers evolved. And the pharmacy industry is not the same as before.
Get in touch with Polar London and ensure your strategy is the best one for maximum growth and engagement.