The Art of Specialisation

The Virtue of Failure: Lessons from Steven Bartlett ‘The Business & Life Speaking Tour’

In the heart of Westminster, beneath the weight of history and the echo of political discourse, a different kind of assembly took place—an assembly of minds eager to dissect the anatomy of business success and specialisation. Steven Bartlett’s ‘The Business & Life Speaking Tour’ served not just as a beacon of knowledge, but also as a reflective surface for the values we cherish here at Polar London.

Specialisation: The Key to Unrivalled Expertise

In a world that celebrates generalists, Bartlett posited an intriguing perspective: become the best by narrowing focus. For us at Polar London, this translates into a refined vision – to be the premier user experience agency for scaling innovative clients. This isn’t just about being different; it’s about combining excellence in one field with a deep understanding of another. It’s about finding the synergy between creativity and technology to fuel growth, efficiency, and innovation.

Recruitment: The CEO’s Perpetual Quest

Growth in any business is akin to tending a garden; it requires constant nurturing. The soil of this garden is the team, and as a CEO, one’s role extends beyond decision-making to include the ongoing recruitment of talent. It’s a quest to find those who not just align with our ethos but are eager to contribute their unique colours to the vibrant mosaic of our agency’s culture.

Attentiveness to Detail: The Subtle Difference Between Good, Great and Specialisation.

It’s often said, “Don’t sweat the small stuff,” but the evening with Bartlett suggested otherwise. Attention to detail is not just about being thorough; it’s a hallmark of excellence. At Polar London, this resonates deeply, reminding us of Steve Jobs’ anecdote about painting the back of a fence. It’s a metaphor that challenges us to ensure that even the unseen back-end of our digital products are crafted with the same passion as the front.

Embracing Failure: Cultivating a Culture of Fearless Innovation

Perhaps the most striking notion was the call to ‘fail fast and fail more than your competition’. To create a culture that doesn’t just tolerate failure but rewards it is to foster an environment ripe for innovation. At Polar London, we’re redefining the narrative around failure, viewing it not as a setback but as a stepping stone to unmatched innovation.

As we continue to push the boundaries of digital excellence, we take inspiration from Bartlett’s lessons, weaving them into the very fabric of our approach to every project, every client, and every challenge.

At Polar London, we are dedicated to the pursuit of perfection, believing that even if no one else sees the back of the fence, its finish is a testament to our unwavering commitment to quality. In that spirit, we look forward to painting many unseen fences with you and building something enduring, together. Get in touch to start your conversation on how Polar can begin to support your marketing team.