Top 5 digital campaigns of 2020:
Expedia’s lovely film that gave us hope at a time when the maximum travel planning we did was for the weekly trip to the supermarket.
A great innovation and adaptation to the limited access to locations and shoots. The best use of stock footage we have ever seen.
Kuoni, the luxury travel operator, hijacked one of the pandemic sea biggest trends - the Zoom boom with this campaign, and stayed relevant even at a time any travel seemed like a distant dream.
4. The Iceland Pledge
Here we found some amazing UI/UX from Icelands Tourism board, an antidote to doom-scrolling.
Heinz to Home, the D2C website put together in three weeks. 2020 saw an acceleration in digital transformation of the biggest names to the mom-and-pop neighborhood stores that started to take orders via Whatsapp. Heinz was one of the bigger names that moved really, really fast.
From travel, to doom scrolling to personalised home delivery - what will 2021 bring us next.
Watch this space !
Author: Daizy Hazra (MD Polar London - VTN)