Help Fujifilm execute an efficient lead generation campaign, including an always-on social activation focused on community building.

Challange

B2B lead generation – How can we help FUJIFILM build brand affinity with Vietnamese SMBs looking to upgrade their office solutions despite having limited budgets?

Project Scope

Digital Campaign

Launch Location

Vietnam

Target Audience

B2B: Vietnamese SMBs.

Our Approach

Polar London collaborated with FUJIFILM to boost B2B leads through focused messaging and targeted ads. This involved intelligently matching products and services with consumers’ key need states.

By capitalising on targeting audiences with localised and relevant content, optimising based on the level of engagement, and serving the most relevant content, we guided customers to connect with the brand through a central landing page.

Spanning paid and social activations, a clear customer conversion strategy, bespoke custom landing pages, and agile testing and optimisation, we surpassed KPIs with a lean budget.

Services

Comms strategy, creative ideation, ad production, digital display, and website landing page design.

Conclusion

A hyper-targeted ad campaign with over 9.5 million impressions and 400,000 completed views. We produced a B2B digital campaign that drove a 41% uplift in lead generation.

Help create a digital campaign that puts GoSend front of mind for any customer delivery needs, while helping to establish its brand positioning!

Challenge

GoSend was launching its delivery and shipment service ‘GoSend’ at a time when consumers were not looking at GoJek for shipment requirements at all. The shipment and delivery category is highly feature-driven – GoSend needed to be launched in a memorable way that not only puts GoSend top of the mind of the consumers whenever any delivery needs arise but also firmly establishes its key features – affordability and convenience.

Project Scope

Digital Campaign

Launch Location

Vietnam

Industry

Mobilty-Tech

Target Audience

B2C: Generation Z, Urban population

Our Approach

To position GoSend as the go-to solution for delivery needs and establish its brand, we used a creative strategy that highlighted the service’s speed, reliability, and convenience. By using exaggeration and contrast, the hero film showcased how GoSend effortlessly eliminates stressful delivery moments in consumers’ lives.

Through compelling storytelling, humor, and a cohesive visual identity, we brought GoSend’s key features—affordability, reliability, and convenience—front and centre. Our campaign extended to mobile and social assets, aligning messaging to engage the urban, tech-savvy Gen Z audience in Vietnam and solidifying GoSend’s brand positioning.

Services

Creative ideation, ad concepts, storyboarding, art direction, shoot produciton and management, editing, social ad creation and key visual design.

GoSend’s ‘No Drama’ launch campaign uses exaggeration to highlight how affordable, reliable and convenient their service is – leaving no room for drama to unfold!

Conclusion

A creative campaign that reached millions, it resonated with the audience at a time where brand loyalty and positioning was key in a competitive market.

Visit Qatar & Qatar Airlines – Help create a digital ad campaign to encourage global trotters to stopover

Challenge

Help travellers to experience the cuisine, culture and adventures that Qatar itself has to offer. Working with David Beckham as the campaign icon, we were able to execute and produce a suite of hero assets and supporting content, designed to attract visitors from around the world.

Project Scope

Digital Comms

Launch Location

Qatar

Industry

Travel and tourism

Target Audience

B2C and B2B: Travellers
passing through Qatar on
long-haul transfers.

Objective

David Beckham was appointed as the brand ambassador for Qatar. Utilising existing assets from a photoshoot with David Beckham, the objective was to produce a range of digital display ads. Polar needed to design, animate, craft, and build a variety of mobile, desktop, OOH, and online ads across the GDN network and other social channels.

Our Approach

Our first step was to audit all existing assets available, enabling us to identify the right images for the appropriate formats. We then helped develop a creative route to effectively animate and push the narrative into the suitable format. By moving resources from the UK to the US, we were able to respond across time zones, maintaining momentum and accommodating ongoing adaptations and amendments while ensuring quality and speed throughout the end-to-end delivery. This allowed us to adapt seamlessly to a fast-paced campaign rollout.

Services

Creative ideation, storyboarding, retouching, editing, translation. Produciton: HTML5 rollout and final asset creation.

The results

Multiple high end assets being rollout around the world to help raise awareness and drive new tourism to Qatar.

Conclusion

Polar helped produce and optimise a digital ad campaign at scale. Taking original photographic assets and turning them into an elegant creative ad campaign.

Sun Life Vietnam Brand Campaign. Help distinguish a life insurance product in a crowded market.

Our Challenge

Polar London has been working closely with Sun Life Vietnam since the start of the pandemic. Supporting and executing against a rounded brand strategy. In a cluttered market with many players and increasingly smart consumers, Sun Life Vietnam wanted to distinguish itself to be ‘loved’ and reinvent the way it is perceived.

Project Scope

Digital Campaign

Launch Location

Vietnam

Industry

Insurance, Health

Target Audience

B2C – 30 to 50 year olds

Approach

We wanted to create a campaign that goes beyond the brand itself and inspires genuine brand love. Our brand strategy was rooted in concept of celebrating our consumer – the upwardly mobile, self started Vietnamese who had brilliantly navigated a pandemic and well understood that the only thing certain is the present.

We wanted to celebrate our consumers who are taking charge of their health and future, pushing themselves towards good health by taking charge ‘today’. Hence was born the ‘Choose Today’ campaign.

Services

From strategy, ideation, storyboarding, art direction and end to end production.

The campaign continues to grow traction as part of a 3 phase rollout, to ultimately gain new attention in the market and help build new customers.

Deliverables

  • Brand strategy
  • Creative ideation
  • Art direction
  • Script writing / Storyboarding
  • Production management end to end
  • Execution; Key visuals / video production / social activation

Other work for Sun Life Vietnam

Ready for an outstanding journey

Promoting a new product that has unique features for protection and investment benefits. Working with local photographers and asking others to expect the unexpected. Producing a short and punchy animated clip to share the message and drive engagement.

Check out the video

Product clip

Building on the new arts and cultural manifestation, we explored new ways to bring content to life through creative typographic led animation treatments for social and campaign content.

Check out the video

Conclusion:

A refreshed brand strategy, visual identity and brand campaign to help reach millions. Driving growth for this insurance brand into the Vietnam market.

Gojek Digital Campaign. Help demonstrate to existing users how Gojek can reposition thier brand

Challenge

Gojek is Southeast Asia’s leading on-demand, multi-service tech platform providing access to a wide range of services including transport, payments, food delivery, logistics, and many more.

They needed a digital campaign for all Gojek users that demonstrates how they are approaching all things ‘safety’, particularly elevated during the current global pandemic.

Project Scope

Digital Campaign

Launch Location

Vietnam

Industry

Mobilty-Tech

Target Audience

B2C: Generation Z, Urban population

Approach

Our creative teams crafted a campaign that was activated with a hero video and cut downs, along with supporting digital campaign assets that captures the essence of recent popular culture, leaning on a captive audience we crafted an illustrative campaign to demonstrate how Gojek are taking safety seriously for all its users.

A social campaign

Our creative and tech teams crafted an engaging Instagram game, using the latest in AR filters and Spark AR, shared as a insta story, the players are challenged to dodge the virus and collect rewards, using simple head movements that control the hero character from left to right via the end users camera. Partnering with key influencers to help promote the game.

We crafted and executed a range of social content to support the lifecycle of the safety campaign.

Services

Creative ideation, ad concepts, storyboarding, art direction, shoot produciton and management, editing, social ad creation and key visual design.

Deliverables

  • Campaign concept
  • Hero video and cut downs
  • Social content for owned channels
  • AR – Instagram game
  • Display ads
  • Youtube contextual banner

Conclusion

Polar helped produce a suite of digital ideas and assets that helped Gojek’s users build trust and loyalty to thier products and services.

Unilever & Uber Digital Campaign. Help launch antibacterial products across Europe.

The Challenge

As the Coronavirus pandemic continued to cause huge issues around the world, Unilever launched their antibacterial products across Europe. Part of this launch included a partnership with Uber as both companies look at encouraging good sanitation habits and ways to reduce people’s exposure to C19.

Project Scope

Digital Comms

Industry

FMCG, Mobility tech, health.

Target Audience

B2C, tech-savvy individuals seeking convenient transportation options in urban areas.

The objective

Raise awareness of the partnership between Uber, Lifebuoy and Cif through development of digital and social media assets. To be rolled out and translated across multiple regions.

The solution

​A suite of social ads, our creative team adapted to the current restrictions of lockdown, utilising the best stock photography and animation techniques to bring the content to life.

Our Approach

​A suite of social ads, utilising the best stock photography and animation techniques to bring the content to life. Creative ideation, design and animation – refinement, final execution to specification.

We played with a range of bespoke Sound FX and musical compositions to compliment the creative.

Working closely with media partners to help roll the ads out in 5 different languages across multiple channels, including Facebook, Instagram and Youtube.

Conclusion

Bespoke digital creative ideation and execution, resulting in a dynamic range of creative ads, produced to the highest quality across 5 different languages!

"The Polar team did such an amazing job"

The Polar team did such an amazing job at pulling everything together in such a tight time scale, we were delighted with the creative thinking and execution. We loved working with them and would highly recommend!

Heidi Idman
International Marketing Manager
FMCG Marketing Manager Europe Unilever International
lady for Gojek

Gojek Digital Campaign. How do we help a mobility-tech brand celebrate 3 years running during a global pandemic!

Challenge

Gojek wanted to celebrate its 3rd Birthday. Polar London was asked to help craft a digital campaign during lockdown to increase brand love!

Project Scope

Digital Campaign

Industry

Mobilty-Tech

Target Audience

B2C: Generation Z, Urban population

The big idea

We wanted to create a campaign that everyone would relate to. This is a celebration of the ‘New Us’. Lockdown has made everyone try new things, acquire new skills, and reinvent businesses to stay afloat.

Over 5 million campaign views in 1 week

The campaign celebrates the new skills that people have acquired over the lockdown period.

Our Approach

Our creative teams crafted a peppy jingle and a collage animation, the best way to bring to life the journeys of our three key characters: Hanh (a Gojek user), Mama Dung (a fried chicken stall owner), and Nghia (a Gojek driver) during lockdown. We developed the concept through to production, supporting our clients at each stage of the process.

Services

  • Campaign concepting
  • Hero Video & Key Visuals
  • Social assets for owned channels
  • Display ads
  • Youtube contextual banners
  • Co-branded Partner network assets

The results

Polar found a unique way to resonate with how the country was feeling, we delivered a hyper contextual suite of ads and utilised KOLs to help spread the word. We executed a bespoke illustrated art direction and animation treatment to capture the audience imagination and attention

  • 5 million views in 1 week
  • 15 million total views
  • 16,000 unique mentions
  • 697,138 likes
  • Share of voice up 43%
  • Gojek hits an all time high of 201 million impressions

Case Study Video

A collection of key visuals

Social content

Conclusion

The brand gained significant exposure to their online audience through an award-winning creative idea, followed by a hyper-contextual suite of ads that captured their imagination and ultimately increased brand loyalty, advocacy, and brand love.

Nash Squared – Brand positioning. Help refresh and evolve a brand proposition to align with internal and external clients on their improved group offering.

Our Challenge

If the group is to truly diversify, grow and continue to support their internal teams, clients and attract future investors, it is key that anyone that engages with the group brand has a clear understanding of the collective proposition, services and value to be shared.

On a brand level the Harvey Nash Group was best known and recognised as a IT recruitment consultant… which is a misconception of what the group has to offer.

The task was to bring the Harvey Nash Group proposition to life, supporting on a complete name change and unifying the collective brands under the umbrella of the HN Group, (now known as Nash Squared).

Project Scope

Branding

Industry

Technology and Recruitment

Target Audience

B2B: Internal teams, Clients, Investors, Partners and industry peers

Objectives

On a brand level the Harvey Nash Group was best known and recognised as a IT recruitment consultant… which is a misconception of what the group has to offer.

The task was to bring the Harvey Nash Group proposition to life, supporting on a complete name change and unifying the collective brands

Our Approach

Polar built a bespoke expert team of strategic and creative specialists, we were able to cut through the process and help steer the marketing and leadership team on how best to approach the brief, to craft and action a meaningful brand proposition.

Analysing their current marketing collateral to understand the existing landscape, Polar shaped and executed a series of key senior stakeholder interviews, internally and externally. With the aim to glean insight from the bottom up on what unified the group, the challenges internally an externally to overcome from a proposition perspective and for a clear picture of the client perception of the existing group offering.

To help inform a well rounded brand proposition, our strategy team reviewed the competitive landscape, the audience and personas that the Harvey Nash Group wishes to communicate with (internally and externally).

All leading to a global unified brand proposition, Polar was task to help present back to key stakeholders internally to explain the process and share our informed recommendations.

Results

A cohesive new group positioning that comes from within the business itself and resonates with thier market: The Harvey Nash Group is a global consultancy combining world class technology and recruitment. We’re equipped with a unique network of talent and technology to build capability, grow business, and spark success.

This quirky animated video summarises the group offering, demonstrating the new group identify and proposition. Helping to craft, storyboard, art-direct, animate and execute.

Conclusion

The Harvey Nash Group can now boast and articulate an informed brand proposition both internally and externally.

"Held firm on what they believed in"

Polar London worked with the Harvey Nash Group to support us with our brand proposition. Working with a very wide range of senior stakeholders they were able to distil a complex array of viewpoints and create a proposition that works very well for us. They gave excellent advice, were flexible and agile, but also held firm on things they believed in.

I would highly recommend Polar London as a strategic agency partner, they are able to offer and unlock real value back into our business.

Rob Grimsey
Group Marketing Director
Nash Squared

Talk to the Experts

Ready to enhance your brand, website, or digital communications? Book a 30-minute consultation with our CEO or give us a call:
+44 207 1837 231

Book Now