Case Study Category: Web

Littlepay, helping a leading Payment platform to enhance and streamline it’s users online experience.
Our Challenge
Project Scope
Launch Location
Industry
Target Audience

Objectives
Identify the primary challenges facing Littlepay’s marketing team in the competitive payment processing industry and outline the steps needed to develop a robust digital strategy that aligns with Littlepay’s business objectives. Enhance website performance, improve online user journeys, elevate the online brand experience, and increase brand awareness.
Our Approach/ Strategy
It began with a kickoff session, during which key stakeholders from both the client side and Polar London (including our Tech Director, Production Director, and UX Lead) gathered to discuss the project’s scope, goals, and strategic direction. This session informed our roadmap, priorities, budgets, and KPIs, evolving into ongoing technical, UX, design, and development sprint planning.
This session allowed us to:
- Understand Littlepay’s vision and market positioning.
- Identify the primary challenges facing Littlepay in the competitive payment processing industry.
- Outline the steps needed to develop a robust digital strategy that aligns with Littlepay’s business objectives.

Services Provided
Tech counsel, UX, design, front and backend development, QA, and SEO.
The partnership with Littlepay involves continuous optimisation to support market expansion efforts. Key elements of this collaboration include:
Website Redesign and Development:
Enhancing their site with a responsive design to ensure accessibility across all devices.
Content Management System (CMS) Integration:
Improving their CMS to allow the Littlepay team to easily manage and update content.
Technical Support and Maintenance:
Providing support for third-party API integrations to enhance platform functionality and conducting regular SEO audits and performance tracking to improve search engine visibility and site performance.



Conclusion


Repositioning a Logistics Company. How we helped rebrand and elevate thier online presence.
Our Challenge
Project Scope
Launch Location
Industry
Target Audience
Integrators and Airlines.


Polar took on the task to fully immerse in the sector, the business and its heritage, as well as its customers to help shape and refine the brand proposition and support the brand’s marketing and business ambitions.
- Outdated Branding: We needed to develop branding and messaging to stand out in the highly dynamic sector.
- Fragmented Marketing Strategy: We needed to define a coherent digital marketing strategy to effectively reach and engage their target audience.
- Limited Audience Segmentation: We needed to analyse and segment our client’s diverse customer base to understand who were dealing with and what mattered to them
- Legacy Website: We needed to reimagine the web experience e in terms of design and functionality, user experience and path to conversion.

Objectives
Unifying a board of directors to help develop CFL’s identity for a modern digital era. Identifying its market position, elevating its brand identity, and bringing their website up to modern standards.
Our Approach
- 1. Comprehensive Market Analysis: We conducted a thorough analysis of the air logistics industry landscape, competitor strategies, and emerging trends to benchmark coverage, and identify gaps and opportunities.
- 2. Audience Segmentation: Using data analytics and customer insights, we segmented the client’s audience based on demographics, behaviour, and preferences to personalise marketing messages.
- 3. Brand Proposition Development: Working closely with CFL, we crafted a breakthrough brand proposition that highlighted their unique value proposition and differentiated them from competitors.
- 4. Marketing Strategy Formulation: We devised a holistic marketing strategy encompassing digital channels, content marketing, social media, and targeted advertising to maximise reach, salience and engagement.
- 5. Full rebrand: Making use of the insights gained from the market analysis and audience segmentation, we modernised the client’s brand identity, including logo redesign, colour palette, core marketing asset library and brand messaging, brought together in a new set of brand guidelines.
- 6. Website Refresh: Our team designed and developed a user-centric website aligned with the redefined brand identity, focusing on intuitive navigation, mobile responsiveness, and seamless user experience.
Services Provided
Brand strategy, branding, website UX, content, design and development, and video production.
From a strategic deep dive to a full rebrand, we produced new brand guidelines and rolled them out across CFL’s digital channels, including a new website redesign and build.
Results
- Improved presence in the market: The client successfully repositioned itself in the market with a refreshed brand identity and compelling messaging that resonated with target audiences.
- Improved Brand Perception: The rebranding efforts enhanced the client’s brand perception, positioning them as a modern, reliable, and customer-centric courier service provider.
- Increased Website Traffic and Conversion: The new website is poised to attract higher traffic volumes and improved user engagement, leading to a potential uplift in conversion rates and online bookings.
- Customer Feedback: The client received positive feedback from customers and stakeholders, validating the success of the rebranding and website redevelopment efforts.











Conclusion
"Polar built a brand that reflects perfectly who we are."
“I have worked with Polar for the last two years. They transformed my business from inward-looking and unsure about finding new customers to one that fully understands our proposition and target audience.
Polar designed a new brand that perfectly reflects who we are and who we will be for our customers over the next decade. Their support has been a critical strategic asset, improving business outcomes across our entire organisation.”



An Agency website launch, help develop a website that heroes ChatGPT as the interface.
Our Challenge
Project Scope
Launch Location
Industry
Target Audience
CTOs, agency partners,
industry talent

The Brief
Fearless Union enlisted the expertise of Polar London to redesign their website, transitioning from a solitary landing page to a dynamic, responsive platform that uses AI technology to interact with users and address their inquiries. As a company distinguished by its creativity and unique approach, Fearless Union sought a website that reflected the essence of their brand.
Objectives
The client wanted to quickly understand how to go about executing the integration of ChatGPT at the heart of how prospects and partners could interact with thier brand online. The end objective was to build a website that had ChatGPT front and centre.

Our Approach:Website Redesign & ChatGPT Integration
By leveraging a third-party wrapper tool, Polar London integrated Chat GPT into the client’s website, enhancing its functionality with AI-driven chatbot capabilities. Through this integration, the chatbot was trained to grasp the nuances of the client’s company by analyzing uploaded documentation regarding tone of voice, services, and experience.
To provide an authentic user experience, we configured the chatbot’s responses to be delivered in real-time, mirroring the immediacy of human interaction. Moreover, when users engaged with the chatbot by inputting queries related to case studies or multimedia content, Polar London ensured that embedded links to relevant resources, such as YouTube videos, were incorporated into the chatbot’s responses. This approach not only enriched user engagement but also facilitated smooth access to supplementary information.

The Results
The results of Fearless Union’s collaboration with Polar London highlight the tangible benefits and outcomes of integrating ChatGPT as an innovative function within the context of a creative agency website.

Enhanced User Experience:
ChatGPT provided personalised and responsive interactions, improving the overall user experience and satisfaction.
Elevated Brand Perception:
Incorporating AI technology like ChatGPT showcased the agency’s commitment to innovation and positioned them as a forward-thinking industry leader.
Valuable Data Insights:
The interactions with ChatGPT yielded valuable insights into user preferences, pain points, and frequently asked questions, informing future marketing strategies and content creation.
Conclusion


From MVP to Market Leader in Fintech. Help consolidate four distinct brands into one cohesive online identity.
Challenge
Partnering with Polar London, they aimed to create an MVP (Minimum Viable Product) website, marking the start of a transformative digital journey in the Fintech space.
Project Scope
Launch Location
Industry
Target Audience

The Initial Brief – Lumon Pay’s Digital Evolution
The initial brief was a challenging yet exciting venture: to merge four separate entities into a single, powerful online presence. This initial phase focused on developing a streamlined, user-friendly website that served as a consolidated platform for Lumon’s diverse services. You can checkout the original case study here.

A Deepening Partnership
Over time, this partnership evolved, with Polar London becoming Lumon’s steadfast digital partner.
Our Approach
This collaboration has been marked by:
- A Dedicated Team of Digital Experts: Polar’s cross-functional team, comprising of UX specialists, designers, and technologists, has been instrumental in continuously enhancing Lumon’s digital footprint.
- Regular Strategy and Goal Setting: Working closely with Lumon, Polar sets quarterly KPIs, ensuring that every digital strategy aligns with Lumon’s evolving business objectives.
- Ongoing Maintenance and Optimization: Regular website maintenance, performance tracking, and reporting keep Lumon’s digital presence agile and responsive to market changes.
- Technical Advisory and Integration Support: Polar provides crucial counsel on integrating third-party APIs and platforms like MS Dynamics, ensuring seamless digital operations.
Targeted Audience Engagement and Content Strategy
Polar’s deep understanding of Lumon’s business enabled the identification and engagement of new audience segments. This involved:
- Crafting tailored content and dedicated web pages.
- Enhancing user experiences to cater to these newly identified sectors.
Services
Website: UX. Design, Development, QA, Technical council and Maintenance.




Results
The enduring partnership between Lumon Pay and Polar London has culminated in tangible, impactful results, reflective of the strategic focus on acquisition readiness in the Fintech sector:
Engagement and User Base Growth:
- Sessions: We strategically aimed to reduced session time, with improved UX. Resulting in a 2.85% decrease in session time, indicative of heightened user experience. (getting users where they wanted to be, quicker)
- Users: There was a 12.43% rise in users, demonstrating successful expansion in Lumon’s market reach.
- New Users: Growth in new users by 7%, highlighting effective outreach and market penetration strategies.
Enhanced User Experience:
- Simplified navigation and improved mobile responsiveness led to a 15% increase in average session duration and a 42.44% decrease in bounce rate.
Strengthened Brand Messaging:
- Clearer value propositions and enhanced brand storytelling
Optimised Conversion Rates:
- Clear CTAs, streamlined account opening, and competitive pricing contributed to an increase in lead generation and conversion rates
*Results are based on 1 quarter comparison to another in 2023
Acquisition Objectives:
- The improved engagement metrics are not just numbers; they represent a strengthened foundation for any acquisition strategy. In the Fintech sector, where growth and consolidation are often achieved through acquisitions, these metrics serve as key indicators of the company’s health and attractiveness to potential acquirers.
- Lumon’s enhanced digital presence, facilitated by Polar London’s expertise, positions the company as an attractive target for acquisition, with a robust, active user base and a highly engaging online platform.
Conclusion


Help redesign and build a large scale complex product led website.
Our Challenge
Project Scope
Launch Location
Industry
Target Audience
Check out www.quid.com
AI-Powered Consumer and market intelligence.

Objective
Support the branding partner in Netbase Quid’s ambition to revolutionise their online presence, requiring a website that was not only visually appealing but also technically sound and user-friendly. Their objectives included an enhanced user experience, seamless CMS integration via HubSpot, and an adaptive design to drive conversions.

Our approach
- UX Design and Technical Consultation: We provided expert guidance on accessibility and core functionality to ensure an optimal user experience.
- Technical Documentation and Client Counselling: Our team offered in-depth technical support and client consultation, enabling informed decision-making throughout the project.
- Bespoke Theme and Module Development in HubSpot: We created a custom theme and modules in HubSpot tailored to meet the unique needs of Netbase Quid.
- Drag-and-Drop Module Functionality: This innovative feature allows for flexible, user-friendly page building, empowering the client with creative control.
- End-to-End Technical/Development Support: Our comprehensive support covered all phases of development, ensuring seamless execution and delivery.
- Collaborative Project and Production Management: We worked closely with our partner agency, ensuring a unified approach and a cohesive end product.
Services
Client and agency technical counsel, design and UX oversight, front and backend development on HubSpot, production management, and quality assurance.
- Robust Development: Our rigorous testing and quality assurance measures resulted in a reliable, high-performing website.
- Responsive Design: The site’s adaptive layout enhances user engagement and drives conversions.
- Integrated CMS: With a fully integrated CMS, the client can effortlessly manage content and updates.
- HubSpot CRM Integration: The seamless integration with HubSpot CRM connects site interactions directly to the sales team, enhancing lead generation.
- Elevated Customer Experience: The new website offers an enhanced online experience, reflecting the innovative spirit of Netbase Quid.



Conclusion:


Help build a hospitality tech business Website: UX, UI, Design & Development
Challenge
Project Scope
Launch Location
Industry
Target Audience
Education, Hospitals and
Care, Chefs, Finance,
Operations and Supplierss.
Check out the site www.zupa.com

Objectives
Marketing teams at Zupa were finding it hard to upload to their existing system without technical understanding of Gatsby and HTML. They also used Contentful which did not work seamlessly with Gatsby.
The company had a new brand identity created which needed to be applied across the website so that this reflected the new look and feel.

Our Approach
Polar helped break down the requirements in a simple step-by-step process. We redesigned the Zupa site from the ground up, so that it fully matched the new branding, with a cleaner, slicker look and feel.
As this was being done, we provided the marketing team with a new content management system (CMS) based on integrating with WebFlow, which made managing and updating content easier and more convenient for everyone, without the need for in-depth technical knowledge. UX was optimised and simplified, with site navigation much improved.
Services & Deliverables
- UX. refresh; wireframes and sitemap
- Design refresh and content refinement
- Execute Technical Design Documents to support the ongoing requirements
- Development – Front and backend build and 3rd party API integrations (data capture / tracking / reporting)
- CMS integration with WebFlow and client training
- Ongoing maintenance (plug-in refreshes, ongoing optimisation and reporting along with design and technical council






Conclusion
"We're immensely grateful for your contributions."
I am writing to extend our heartfelt thanks for your exceptional work on our new website. It truly looks superb! We greatly appreciate your ability to deliver high-quality results within our modest budget.



Pharmaceutical Website UX, Design & build. Help educate healthcare professionals on the use of Reagila (a drug used to support sufferers of schizophrenia).
Challenge
Project Scope
Industry
Target Audience

Objective
To promote the use of Recordati’s new drug, Reagila, to help tackle schizophrenia by educating HCPs via an online website dedicated to the new product, with a patient-led approach.

Approach / Strategy
A key aspect of our bespoke approach to this project was finding a creative way to present the content to HCPs in a clear but engaging manner while aligning with compliance and local regulations. We partnered with a local artist who created paintings to depict how patients feel, adding a human and empathetic touch to the discussion around this chronic disorder. This approach resonated with both patients and HCPs.
We explored what it is like to live with the disorder, documented and shared clinical experiences, and highlighted the efficacy across multiple symptoms. Our aim was to convey the realities of living with schizophrenia by interviewing (through video) real people who live with the disorder.
The website captures an empathetic, informative, and compliant view of living with schizophrenia to help HCPs understand the disorder from the patient’s perspective and support them in providing the best possible healthcare treatment and planning.
Technical considerations
The website needed to be scalable, responsive, and enable the client to easily manage content updates while providing an intuitive user flow.
As part of the medical and pharmaceutical industry, Polar had to incorporate measures around SEO best practices, legal and compliance referencing, and a content approval workflow.
All these factors were considered throughout the build and rollout process.
Services / Deliverables
- Technical design document
- User experience (UX) and information architecture (IA)
- Responsive design and animation
- Front and backend development
- Content management system integration

Results
Polar was able to evaluate the appropriate production strategy (in line with their budget and timeline) to support content co-creation, technical specifications, user experience, and flow. We implemented best-in-class website design and front and backend development, applying industry best practices at each step.
The healthcare community can now better understand the disorder and access key information to support their patients in a meaningful and empathetic way.






Conclusion
"An expert team in all things digital"
If any pharma (or other industry) friends are looking for digital advice or a good digital agency I can highly recommend Polar London. I’ve worked with Alex a number of times over the years and he’s an expert in all things digital and his approach is always calm, considered and adaptable.
A safe pair of hands and Polar London is a great new agency with a lot to offer.



FX Website. UX – Design & Build. Foreign Currency Direct had 4 separate brands that they wanted to migrate under one new identity, covering both private and corporate customers.
Project Scope
Launch Location
Industry
Target Audience

The Challenge
With a new brand identity in hand, Polar were asked to help design and build a new website to convert customers to use thier platform for foreign currency exchange,
Objectives
The project included an in-depth UX review of the current sites, a Martech business strategy and technical understanding to implement and integrate with a sophisticated and complex backend architecture.
Our Approach
- Technical Audit: A deeper understanding of the existing technical architecture
- Competitor research: Understand the FX landscape and what best in class looks like
- UX. Design and Prototype: Explore user journeys, proposed site map structure and user experience
- Development: Sprint planning for MVP launch, front and backend development
- Quality Assurance: Test and optimise as part of our development process

Responsive design
Implemented responsive design to ensure seamless usability across devices, delivering consistent functionality and aesthetics on desktops, tablets, and smartphones, enhancing accessibility and engagement.
Deliverables
- UX: Strategy / Wireframes / Sitemaps and Prototype
- Responsive design
- Front and backend development
- Martech; Technical and strategic business logic and integration
- Backend integration with D365 & GTM
- SEO optimisation
- Security optimisation
- Quality assurance
- Deployment and ongoing maintenance
- Suite of refreshed branded digital comms
Email templates & digital banners


The results
- Bespoke custom built word-press website
- Re-architected backend systems and process
Refresh Martech capability - In-depth user testing & optimisation to increase conversations
- Number 1 on Google Search – dominated organic rankings
- Decreased bounce rates
- High ranking SEO scoring
- Richer end to end customer brand experience
- Ongoing introduction of new product features
Conclusion:
“Dedicated, professional and adapted well”
Polar London worked with Lumon to support us with our new brand launch, website and digital activation. They are dedicated, professional and adapted well to work around our digital business requirements. They helped transform how we manage our online presence, helped craft a clear tech strategy and were hands on with every detail.
I would highly recommend working with Polar London, the strength of their niche digital expertise was exceptional and we continue to work with them to help grow our own online offering.
