Case Study Category: Web
Pharmaceutical Website UX, Design & build. Help educate healthcare professionals on the use of Reagila (a drug used to support sufferers of schizophrenia).
Challenge
Project Scope
Industry
Target Audience
Objective
To promote the use of Recordati’s new drug, Reagila, to help tackle schizophrenia by educating HCPs via an online website dedicated to the new product, with a patient-led approach.
Approach / Strategy
A key aspect of our bespoke approach to this project was finding a creative way to present the content to HCPs in a clear but engaging manner while aligning with compliance and local regulations. We partnered with a local artist who created paintings to depict how patients feel, adding a human and empathetic touch to the discussion around this chronic disorder. This approach resonated with both patients and HCPs.
We explored what it is like to live with the disorder, documented and shared clinical experiences, and highlighted the efficacy across multiple symptoms. Our aim was to convey the realities of living with schizophrenia by interviewing (through video) real people who live with the disorder.
The website captures an empathetic, informative, and compliant view of living with schizophrenia to help HCPs understand the disorder from the patient’s perspective and support them in providing the best possible healthcare treatment and planning.
Technical considerations
The website needed to be scalable, responsive, and enable the client to easily manage content updates while providing an intuitive user flow.
As part of the medical and pharmaceutical industry, Polar had to incorporate measures around SEO best practices, legal and compliance referencing, and a content approval workflow.
All these factors were considered throughout the build and rollout process.
Services / Deliverables
- Technical design document
- User experience (UX) and information architecture (IA)
- Responsive design and animation
- Front and backend development
- Content management system integration
Results
Polar was able to evaluate the appropriate production strategy (in line with their budget and timeline) to support content co-creation, technical specifications, user experience, and flow. We implemented best-in-class website design and front and backend development, applying industry best practices at each step.
The healthcare community can now better understand the disorder and access key information to support their patients in a meaningful and empathetic way.
Conclusion
An expert team in all things digital
If any pharma (or other industry) friends are looking for digital advice or a good digital agency I can highly recommend Polar London. I’ve worked with Alex a number of times over the years and he’s an expert in all things digital and his approach is always calm, considered and adaptable.
A safe pair of hands and Polar London is a great new agency with a lot to offer.
FX Website. UX – Design & Build. Foreign Currency Direct had 4 separate brands that they wanted to migrate under one new identity, covering both private and corporate customers.
Project Scope
Launch Location
Industry
Target Audience
The Challenge
With a new brand identity in hand, Polar were asked to help design and build a new website to convert customers to use their platform for foreign currency exchange,
Objectives
The project included an in-depth UX review of the current sites, a Martech business strategy and technical understanding to implement and integrate with a sophisticated and complex backend architecture.
Our Approach
- Technical Audit: A deeper understanding of the existing technical architecture
- Competitor research: Understand the FX landscape and what best in class looks like
- UX. Design and Prototype: Explore user journeys, proposed site map structure and user experience
- Development: Sprint planning for MVP launch, front and backend development
- Quality Assurance: Test and optimise as part of our development process
Responsive design
Implemented responsive design to ensure seamless usability across devices, delivering consistent functionality and aesthetics on desktops, tablets, and smartphones, enhancing accessibility and engagement.
Deliverables
- UX: Strategy / Wireframes / Sitemaps and Prototype
- Responsive design
- Front and backend development
- Martech; Technical and strategic business logic and integration
- Backend integration with D365 & GTM
- SEO optimisation
- Security optimisation
- Quality assurance
- Deployment and ongoing maintenance
- Suite of refreshed branded digital comms
Email templates & digital banners
The results
- Bespoke custom built word-press website
- Re-architected backend systems and process
Refresh Martech capability - In-depth user testing & optimisation to increase conversations
- Number 1 on Google Search – dominated organic rankings
- Decreased bounce rates
- High ranking SEO scoring
- Richer end to end customer brand experience
- Ongoing introduction of new product features
Conclusion:
Dedicated, professional and adapted well
Polar London worked with Lumon to support us with our new brand launch, website and digital activation. They are dedicated, professional and adapted well to work around our digital business requirements. They helped transform how we manage our online presence, helped craft a clear tech strategy and were hands on with every detail.
I would highly recommend working with Polar London, the strength of their niche digital expertise was exceptional and we continue to work with them to help grow our own online offering.
